Digital illustration
June, 2021
NABA Nuova Accademia di Belle Arti
Negroni (a famous brand of charcuterie in Italy) wanted to celebrate Negronetto 90th Anniversary with a fresh and innovative visual, depicting Negroni's values with a modern twist.
The target is quite wide as it includes all Negroni's costumers, especially families and new generations, that love to consume Negroni's products in their free time with friends.
The visual is inspired by the composition and multiple viewpoints of Cubism artworks and the dynamism of Futurism posters. The scene shows a lunch (or dinner) party with lots of different elements used to celebrate the main product, the brand values and its iconic history.
Moodboard
Brand Values
Palette
Sketches (A4)
Visual (A4)
Sketches (6x3m)
Visual (6x3m)
Instagram Layout
4 rows x 3 columns = 12 posts, that create the whole visual.
4 rows x 3 columns = 12 posts, that create the whole visual.
